Press Room
Mobile data consumption hunger increases
Consumption of mobile data is set to grow in Western Europe at a rate of 42% per annum a recent ABI Research report highlighted. This year, in North America, the average usage is expected to increase from 100MB to 159MB per year. “Mobile voice has already been surpassed by mobile data traffic on some networks, and this trend will only accelerate,” said one ABI wireless analyst. The growth in mobile data seems to be an inescapable certainty.
New EU rules also mean that users will be automatically cut off when their monthly bill for using the internet abroad reaches a certain level. However, savvy mobile users can still achieve great savings on mobile data across Europe with a SIM card from 0044.co.uk allowing users to access mobile data rates of £1.53 per Megabyte. With a 0044 payg SIM the user is also always in control because the SIM allows them to top up as they need to. Frequent usage will simply exhaust their credit on mobile data usage rather than present them with a hefty bill.
The new EU legislation follows cases where people built up massive bills by viewing videos or downloading music while abroad. Unlike a 0044 SIM the mobile data access on a standard SIM will not cut off especially on a contract account. One European traveller faced a bill of thousands of Euros for downloading a film while abroad and a UK traveller was also reported to have received a huge bill for one month’s mobile data usage while studying abroad.
By purchasing a 0044 SIM (the small removable chip inside your handset) on the 0044 website and having your handset unlocked most voice, text and mobile data roaming charges can be avoided. Calls and SMS messages made are at lower rates and incoming calls and texts are free. Kids in particular are often not aware of higher call charges for mobile data whilst abroad, resulting in thousands of UK holidaymakers receiving massive mobile bills when they return. That’s where a 0044 SIM can make some big savings with calls from 32 p/min and texts rates at only 11 p each and mobile data access at only £1.53 per MB. A 0044 SIM can also enable kids to get on-line to update their social network sites with their web enabled handsets and the fact that the 0044 SIM is payg means they won’t run up huge mobile data charges either in the process.
Angus MacLeod, director of 0044 Ltd commented, “I needed to take my mobile abroad even though it was costing me a lot and the kids also were set on using their own. Our normal network didn’t have a cost effective mobile data solution so we discovered the payg SIM alternative. Like many of the best ideas in life, our mobile data service is easy to use. We aim to provide a solution for parents whose kids use their mobiles while on family breaks abroad”.