Cellhire PLC has acquired a key competitor in the online space as it aggressively gears up to increase its UK market share. The acquisition brings the 0044 and Dataroam brands and their Managing Director, Angus MacLeod, under the Cellhire umbrella. Angus will join Cellhire as Head of Online Business Development for Cellhire UK.

Cellhire has supplied mobile roaming products to those travelling the globe since 1987 when the company was founded in York, UK. In that time the business has grown to an annual turnover of £22m. Recently, Cellhire has focussed on growing its online business channels and has increased online sales in the UK by over 100% in the last 12 months.

Tim Williams, CEO and Chairman says, ‘We have made some excellent progress online in the last twelve months and we want to ensure that we maintain this momentum. Bringing 0044 and its sister company Dataroam in to the Cellhire family is an obvious progression to grow our market share and reinforce our position as market leader in the mobile roaming sector.’

0044 and Dataroam supply mainly voice and data and data only roaming solutions respectively and compliment the Cellhire offering of similar products. 0044 has been in business since 2006 and has a growing user base and an excellent online reputation with both customers and search engines alike.

Matt Bennett, Managing Director of Cellhire UK says, ‘We’re very excited to be bringing the 0044 team into our UK business. We have a great opportunity to capitalise on their significant market share and use some of Cellhire’s significant in-house resource to maximise growth.’